Cashback Programs in Online Casinos: Insights from a Casino Marketer on Acquisition Trends
Hold on, cashback sounds like a no-brainer perk, right? But here’s the kicker: not all cashback schemes are created equal, and their impact on player acquisition and retention can differ wildly. From recent industry shifts, it’s clear that savvy marketers are no longer just throwing bonuses at players—they’re tailoring cashback…
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